About Us

Our Brand Story: The Limestone Manifesto

Headline: Style for Every Indian. Pride for Every Wrist.

There is a common myth in the world of fashion: that "Brand" equals "Expensive."

For too long, premium designs and sophisticated looks were reserved for those who could spend thousands. At LIMESTONE, we decided to break those gates down. We looked at the hardworking men of India—the students, the office-goers, the hustlers, and the dreamers—and we saw a desire for style that didn't demand a month's salary.

Born in India. Built for India.

We didn’t start in a fancy boardroom; we started on the ground. Over the last 12 years, we have grown into a family that has put 50 Lakh watches on Indian wrists. Each one of those watches is Purely Made in India, crafted by local hands who have been with us since day one. When you wear a Limestone, you aren't just wearing a watch; you are supporting Indian craftsmanship and thousands of local families.

The Hustler’s Choice

We believe that your watch should change as often as your mood, not your bank balance. Whether you want a bold look for a wedding or a sharp look for an interview, we bring you the world’s best designs at a price that respects your hard-earned money.

We are the underdog. We are the hustler. We are LIMESTONE. We are proving to the world that you don't need a heavy wallet to carry a heavy look